VMware have recently launched a software marketplace where VMware vendors and developers can peddle their wares to VMware end users.    This new social media integrated shop front has been called the “VMware Solution Exchange” and has been designed to target VMware users from businesses of all sizes who are using either private, public or both forms of Cloud.

For this new ‘solution exchange’ VMware has a healthy eco-system of technology partners and development shops to draw on, over 2000 in fact.  Like so many online marketplaces that you find online these days the VMware ‘Solutions Exchange’ provides the ability for customers to interact and communicate with the partners and developers who pitch their product on this virtual storefront.  Customers can also provide rankings and reviews on the products thereby providing valuable feedback to others, including the vendors.

I personally am a big fan of online marketplaces and from the popularity seen in alternative marketplaces such as Apple’s AppStore I can see this mechanism of testing, reviewing, providing feedback and purchasing growing in popularity for VMware and its partners.  You can check out the VMware online marketplace here.